Shine, Swipe, Repeat: Castrol’s DIY Car Care Trio Hits the Streets

Image Source: The Financial Express

Castrol India Ltd, the automotive lubricants market leader, has strengthened its position in the auto care space with the launch of three new products to boost vehicle detailing and servicing. The expansion is part of Castrol's efforts to diversify from engine oil and gain a strong foothold in the fast-expanding vehicle care sector.

What's New in the Garage?

Castrol Microfibre Cloth

Engineered with top microfibre technology
Delivers enhanced stain, dust, and liquid uptake
Quick-drying and lint-free climate perfect for application on cars and at home

Castrol Shiner Sponge

Self fills with top-quality shiner
Restores paint, plastic, and rubber surfaces to shine
Applied easily with a refreshing lemon scent
(Introduced earlier but now included in the expanded portfolio)

Castrol Chain Cleaner, Chain Lube, and 3-in-1 Shiner remain included in the expanding portfolio

Why It Matters

Consumer-Directed Growth: With automotive owners growing more keen on do-it-themselves to fix and care for their vehicles, Castrol's new products are meeting a growing need for reliable, hassle-free care products.
Multi-Channel Access: The products are accessible through retail stores, accessory stores, and leading e-commerce websites.
Brand Strategy: The expansion is a part of Castrol's overall strategy of becoming a 360° mobility solutions company, and not merely a lubricant company.

Sources: Castrol India, ET Auto, Autocar Professional