India’s popular café chain SOCIAL has announced the return of its cricket-themed initiative DoosraStadium for the ICC Men’s T20 World Cup 2026. The campaign will transform SOCIAL outlets into vibrant cricket hubs, offering fans live screenings, themed experiences, and community-driven celebrations, reinforcing SOCIAL’s unique blend of food, culture, and sport.
SOCIAL, India’s leading café and community space brand, is bringing back its much-loved DoosraStadium experience for the ICC Men’s T20 World Cup 2026. Designed to merge cricket fandom with SOCIAL’s signature cultural vibe, the initiative will turn outlets across major cities into immersive cricket arenas.
Fans can expect live match screenings, curated menus, interactive contests, and themed décor that capture the excitement of the global cricketing spectacle. The campaign aims to foster community engagement, offering a space where cricket enthusiasts can come together to celebrate the sport in SOCIAL’s trademark style.
Key Highlights:
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DoosraStadium Returns: SOCIAL revives its cricket-themed campaign for T20 World Cup 2026.
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Immersive Experience: Live screenings, themed décor, and curated menus across outlets.
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Community Engagement: Interactive contests and fan-driven celebrations.
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Brand Positioning: Reinforces SOCIAL’s identity as a hub for culture, food, and sport.
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Market Impact: Strengthens brand loyalty by tapping into India’s cricket passion.
SOCIAL’s DoosraStadium promises to be a thrilling blend of sport and lifestyle, offering fans an unforgettable way to experience the ICC Men’s T20 World Cup.
Sources: Economic Times, Mint, Business Standard, SOCIAL press release