Step Aside—Metro Laces Up Exclusive Deal to Walk Clarks into India

Image Source: World Footwear

Metro Brands Ltd (NSE: METB.NS) entered into an exclusive distribution agreement with UK footwear behemoth Clarks to strengthen its premium offerings in India. Under the joint venture, Metro's extensive retail and e-commerce network will be leveraged to consolidate its leadership as a multi-brand footwear retailer in India.

1. Strategic Partnership Highlights

The agreement grants Metro Brands exclusive rights to distribute and sell Clarks brand products across India.
Distribution will extend to offline retail, multi-brand retail, and online, including Metro's own ecommerce websites.
The move is part of Metro's strategy to diversify its premium portfolio and ride India's growing demand for international lifestyle brands.

2. Market Impact & Brand Synergy

Clarks, with its tradition of craftsmanship and design driven by comfort, will benefit from Metro's pan-India retail presence and intimate consumer insights.
Metro Brands currently operates over 600 stores across 136 cities with a wide presence in Tier I and Tier II cities.
As a combined entity, the tie-up will boost Clarks' growth quicker and enhance Metro's premium business revenues.

3. Company Snapshot

Metro Brands' portfolio is comprised of owned and licensed brands such as Mochi, Walkway, FitFlop, Crocs, and now Clarks.
The group has been aggressively developing omnichannel capabilities, with digital revenues contributing a progressively bigger share of sales.

Sources: Metro Brands, Wikipedia, ET Retail

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