The Reliance-Disney joint venture is set to introduce a paid streaming service, pricing its offerings from ₹149 per quarter. This marks a strategic shift as the platform moves away from completely free streaming, including IPL cricket, which had drawn millions of viewers.
As part of this transition, the joint venture will allow limited free viewing before prompting users to subscribe. This hybrid model aims to strike a balance between attracting new users and boosting revenue through subscriptions.
The move is expected to reshape India’s digital streaming landscape, challenging competitors like Netflix and Amazon Prime while capitalizing on the massive user base Reliance’s Jio services already enjoy.
Source: Reuters