Surat Leads Ultra-Premium Smartphone Surge Beyond Metros

Surat is emerging as a leading destination for ultra-premium smartphone sales, a growing trend in Tier-2 and Tier-3 cities that is beating the metro markets. Demand for premium handsets priced above ₹80,000 is surging for Apple and Samsung, thanks to growing disposable incomes, easy availability of financing options, and aspirational buying driving sales.

This shift mirrors India's broad premiumization trend, where premium segment (>₹30,000) should reach more than 20% market share by 2025. Surat's tech-savvy population is embracing premium products like iPhone 15 Pro and Galaxy S23 Ultra, which indicates an emerging trend for luxury technology across non-metro cities.

The surge is directed towards the evolving consumer base in smaller cities, where advanced features like AI-driven cameras and 5G connectivity are highly sought after.

Source: Economic Times