Sweeping Change: Delhi Declares War on Waste with Month-Long Cleanliness Drive

Image Source: The Tribune

In a bold move to redefine civic responsibility and urban hygiene, Delhi Chief Minister Rekha Gupta has launched a citywide campaign titled Delhi’s Freedom From Garbage – Cleanliness Drive. Timed to coincide with Independence Day celebrations, the initiative runs from August 1 to 31 and aims to transform the capital into a cleaner, greener, and garbage-free metropolis.

Key highlights from the launch
- The campaign was inaugurated at the MCD Civic Centre with participation from top officials including Delhi Mayor Raja Iqbal Singh and Urban Development Minister Ashish Sood
- A budget of ₹5 crore has been allocated to the Municipal Corporation of Delhi for execution
- The drive encourages public participation through incentives and recognition

Public participation and incentives
1. Residents’ Welfare Associations (RWAs) are invited to upload before-and-after photos of cleaned areas on a government portal
2. Top-performing RWAs will receive cash prizes: ₹25 lakh, ₹15 lakh, and ₹10 lakh respectively
3. The cleanest ward will be awarded ₹50 lakh, while the cleanest Vidhan Sabha constituency will receive ₹1 crore
4. Citizens, institutions, and youth groups are encouraged to join hands in the effort

Targeted clean-up zones and schedule
- Saturdays and Sundays will be dedicated to cleaning unauthorised colonies and JJ clusters
- Special drives are scheduled at Yamuna ghats on August 14, 21, and 28
- Ring Road clean-up operations will take place on August 29 and 31
- Initial focus will be on clearing backlogs in schools, hospitals, and government offices

Collaborative governance
- The campaign marks a rare moment of inter-agency coordination, with MCD, PWD, Delhi Police, NDMC, and Delhi Metro Rail Corporation working in tandem
- A high-level meeting on July 29 finalized responsibilities among ministers, MPs, councillors, and association representatives
- Urban Development Minister Ashish Sood emphasized that slums and unauthorised colonies must not be excluded from the cleanliness narrative

Civic duty and social messaging
- CM Gupta framed the campaign as a civic movement, urging every citizen to take ownership
- She stated that cleanliness is not just a government initiative but a shared responsibility
- The campaign is positioned as a tribute to India’s independence, symbolizing freedom from garbage

Digital engagement and visibility
- A dedicated online portal has been launched to facilitate uploads and track contributions
- Publicity will be amplified through multiple channels to ensure widespread awareness
- School and college students will play a key role in mobilizing participation and spreading the message

Impact and expectations
- The campaign is expected to significantly increase waste collection and disposal volumes
- Long-neglected areas such as informal settlements and industrial zones will receive focused attention
- The initiative aims to instill a lasting culture of cleanliness and civic pride among Delhiites

Conclusion
Delhi’s Freedom From Garbage – Cleanliness Drive is more than a sanitation initiative; it’s a call to action. By blending government support with citizen engagement, the campaign aspires to set a precedent for urban transformation. As Delhi steps into August with brooms in hand and purpose in heart, the city may well be on its way to reclaiming its dignity—one cleaned street at a time.

Sources: Hindustan Times, The Hindu, The Hans India, The Statesman, Business Standard, MSN News, PTI