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Updated: May 05, 2025 08:05
India's quick commerce industry is raging as Blinkit, Zepto, and Swiggy Instamart collectively reached more than 4 million orders per day in March 2025-double their volumes last year. Such explosive growth anchors quick commerce as one of India's fastest-expanding digital categories and foretells a furious fight for leadership.
Key Highlights:
The three leaders-Blinkit, Zepto, and Swiggy Instamart-topped 4.15–4.45 million daily orders in March 2025 from more than 105% of approximately 2 million daily orders in March 2024.
Blinkit took the pole position, delivering 1.65–1.75 million daily orders, followed by Zepto at 1.45–1.55 million, and Swiggy Instamart at 1.05–1.15 million.
Zepto's meteoric growth (200% YoY+ or more) was driven by expansion at breakneck speed and burning cash, whereas Blinkit expanded close to 90% by riding its strengths in operations and network.
Instamart's expansion by Swiggy (around 60% YoY) was more measured, held back by its IPO-ready strategy and tempered outlays.
The entire quick commerce market, now worth over $6.5 billion, is catching up fast with conventional food delivery volumes, with analysts seeing double-digit growth continuing.
All three companies are in a hurry to build out their dark stores, with Blinkit and Swiggy aiming for more than 1,000 stores by the end of the year, and Zepto aiming for 1,200.
Estimates of market share have Blinkit leading at about 41–46%, Zepto at second, and Swiggy Instamart coming at number three, demonstrating intense competition and fickle customer loyalty.
The revolution in quick commerce is transforming the way urban India buys, with speed, convenience, and continuous innovation powering the next digital retail wave.
Sources: Moneycontrol, Business Standard, NDTV Profit
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