Tech Mahindra celebrated its 39th anniversary by launching a refreshed brand identity that reflects its transformation into a future-ready digital partner. The new look emphasizes agility, collaboration, and leadership in the AI era, reinforcing its commitment to scale innovation and integrate global capabilities.
Tech Mahindra, a leading global technology and consulting firm, marked its 39th year with a strategic brand refresh aimed at aligning its identity with the demands of the AI-driven digital economy. The announcement was made on October 24, 2025, through a series of press releases and digital campaigns that showcased the company’s renewed vision and design ethos.
Notable Updates
- The refreshed brand identity introduces a unified platform and a modern visual language, including a distinctive “lozenge” symbol that signifies clarity and forward momentum
- The redesign reflects Tech Mahindra’s positioning as agile, bold, collaborative, and discerning—traits essential for navigating rapid technological change
- The initiative integrates portfolio companies under a cohesive brand umbrella, enhancing global visibility and operational synergy
- The company reaffirmed its “Scale at Speed” promise, emphasizing rapid deployment of digital solutions across industries
- A renewed employee value proposition was also unveiled, aimed at strengthening Tech Mahindra’s appeal as a global employer of choice
- The brand refresh is part of a broader transformation strategy that includes AI-led services, sustainability goals, and deeper client engagement
This milestone marks more than just a visual update—it signals Tech Mahindra’s evolution into a holistic transformation partner for enterprises worldwide. The company’s leadership believes the new identity will sharpen its competitive edge and inspire confidence among stakeholders.
Sources: Tech Mahindra Press Release, BW Marketing World, MediaBrief