Ticking Up: Ethos Ltd’s Thrilling 173,000-Share Acquisition in Silvercity Brands AG Turns Heads in Luxury Market

Ethos Limited, India’s leading luxury watch retailer, has announced the acquisition of 173,000 equity shares in Switzerland-based Silvercity Brands AG, marking a strategic move to reinforce its presence in the European luxury watch market. This latest transaction, completed on March 11, 2025, for a cash consideration of CHF 494,780 at CHF 2.86 per share, brings Ethos’ total shareholding in Silvercity Brands AG to 33.88%, down slightly from its previous 35% stake.

 

Key Highlights:

With this move, Ethos signals its intent to be a formidable player not just in India but on the global luxury watch stage.

 

Sources: DSIJ, Business Standard, Alpha Tribe