Ticking Up: Ethos Ltd’s Thrilling 173,000-Share Acquisition in Silvercity Brands AG Turns Heads in Luxury Market

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Ethos Limited, India’s leading luxury watch retailer, has announced the acquisition of 173,000 equity shares in Switzerland-based Silvercity Brands AG, marking a strategic move to reinforce its presence in the European luxury watch market. This latest transaction, completed on March 11, 2025, for a cash consideration of CHF 494,780 at CHF 2.86 per share, brings Ethos’ total shareholding in Silvercity Brands AG to 33.88%, down slightly from its previous 35% stake.

Key Highlights:

Ethos Limited now holds a 33.88% stake in Silvercity Brands AG after acquiring 173,000 shares.
The acquisition aligns with Ethos’ strategy to expand its footprint in the global luxury watch segment and enhance its portfolio through international partnerships.
Silvercity Brands AG, incorporated in March 2023 and headquartered in Grenchen, Switzerland, is focused on the acquisition, sale, and management of intellectual property and licenses in the watch industry, as well as the marketing and development of luxury watches and related products.
The transaction was conducted at arm’s length, ensuring transparency and compliance with regulatory norms.
Ethos’ parent company, KDDL, and its subsidiaries now collectively hold a significant 93.07% equity in Silvercity Brands AG, consolidating their influence in the Swiss luxury watch sector.
Ethos Limited continues to leverage such acquisitions to strengthen its brand portfolio and international market reach, maintaining its position as India’s largest luxury watch retailer.

With this move, Ethos signals its intent to be a formidable player not just in India but on the global luxury watch stage.

Sources: DSIJ, Business Standard, Alpha Tribe