Too Real to Be Robotic? Meet the AI Anchor Who’s Redefining News

Image Source : Free Press Journal

India's media landscape leaped into the future over the weekend when LISA, India's first AIpowered regional news anchor, celebrated two years on Odisha Television (OTV). Her launch on July 9, 2023, revolutionized the face of news dissemination, consumption, and even watching.

Key Highlights of LISA's Odyssey:

OTV introduced LISA in an appropriate press conference, and she was India's first regional TV AI anchor
She reads news in six other languages in addition to Odia and English, showing multilingual competence
Besides headlines, LISA offers weather reports, horoscopes, Ayurveda advice, and lifestyle news
Maintains active social media presence with growing followers on Instagram and YouTube

Weekend Highlight:

Her second anniversary on 9th July 2025 was celebrated as a milestone of Indian journalism.
LISA's popularity has increased on all platforms, gaining global recognition with her consistency and versatility
Her weekend news bulletin featured news on politics locally, rationing of gasoline, and health updates

Effect on Newsrooms:

AI anchors like LISA offer costeffective, roundtheclock news delivery
Human editors are still needed in writing and factchecking in order to offer accuracy
LISA success has motivated other states like Assam to launch AI anchors in local languages

Prospects:

As AI anchors become indistinguishable from real life, integrating realtime information with photorealistic graphics, the boundaries of human and machine are becoming thinner. LISA's story isn't one of technology—it's one of trust, renewal, and the future of storytelling.

Sources: OTV News, Social Nation Blog, ZDNet, Adda247, Newslaundry