Image Source: The Economic Times
In a move that underscores its ambition to scale and diversify, Toss The Coin Ltd (BSE: TOSS.BO), a Chennai-based full-suite B2B marketing and branding agency, has announced a strategic agreement with U.S.-based ThoughtFocus Inc for an order valued at approximately ₹22 million. The announcement, made public on August 22, 2025, signals a new phase of international collaboration and revenue expansion for the emerging SME-listed firm.
The Deal: A ₹22 Million Order with Global Implications
The agreement with ThoughtFocus Inc—a Wisconsin-headquartered technology and consulting firm known for its work in digital transformation, fintech, and enterprise solutions—marks Toss The Coin’s first major international order in the tech-enabled services domain. The ₹22 million contract will span a multi-quarter engagement, with Toss The Coin providing branding, digital strategy, and creative services tailored to ThoughtFocus’s global client base.
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According to internal sources, the scope of work includes:
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Brand architecture and positioning for new product lines
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UI/UX design and digital storytelling for enterprise platforms
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Marketing collateral and campaign execution across North America and APAC
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Strategic workshops and leadership branding for ThoughtFocus executives
This partnership is expected to generate recurring revenue and deepen Toss The Coin’s footprint in the U.S. market, which currently accounts for less than 10% of its annual income.
Why ThoughtFocus Chose Toss The Coin
ThoughtFocus Inc, which serves Fortune 500 clients across banking, education, and aerospace, has been expanding its global delivery centers and digital capabilities. The company’s leadership cited Toss The Coin’s “story-by-design” approach and proven track record in B2B branding as key reasons for the selection.
“Toss The Coin brings a unique blend of creativity and strategic clarity. Their ability to translate complex tech narratives into compelling brand experiences is exactly what we need,” said a ThoughtFocus spokesperson.
Financial Impact and Growth Trajectory
For Toss The Coin Ltd, the ₹22 million order represents a significant boost to its topline. The company reported revenues of ₹8.65 crore in FY 2024–25, with net profit of ₹1.26 crore. With this deal, analysts expect a 15–20% increase in revenue for FY 2025–26, assuming successful execution and potential follow-on contracts.
The company’s recent financials show strong fundamentals:
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Market Cap: ₹61.4 crore
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ROE: 14.4%
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Debt-free status
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3-year compounded sales growth: 43%
This deal also aligns with Toss The Coin’s stated goal in its latest annual report to “expand international partnerships and build scalable creative frameworks for global enterprises”.
Strategic Positioning and Brand Evolution
Founded in 2012, Toss The Coin Ltd has evolved from a boutique design firm into a full-suite B2B marketing powerhouse. With over 150 referenceable clients and a team of 65+ creative problem solvers, the company specializes in:
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Branding and identity systems
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Marketing strategy and execution
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Corporate workshops and leadership storytelling
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Presentation design and investor communications
The ThoughtFocus deal is expected to elevate Toss The Coin’s brand equity and open doors to similar engagements with tech and consulting firms abroad.
What’s Next?
The company is expected to issue a formal investor update during its upcoming Fifth Annual General Meeting in September 2025. Shareholders will be watching closely for guidance on future international orders, margin impact, and potential hiring to support the expanded scope.
Toss The Coin’s leadership, including Chairman Narayanan Jayan and CFO Reshma Budhia, have emphasized a “trajectory with purpose” in their communications, and this deal appears to be a tangible step in that direction.
Sources: Toss The Coin Ltd Annual Reort, Screener, Economic Times, Investor Overview
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