Unicommerce Joins Dabur’s NewU—Omnichannel Gets a Glamorous Upgrade

In a strategic move to elevate its retail operations, Dabur India’s beauty and wellness retail arm, NewU, has signed a partnership with Unicommerce eSolutions Ltd to power its omnichannel operations. The collaboration aims to streamline NewU’s inventory, order, and warehouse management across both online and offline channels, enabling a seamless shopping experience for customers nationwide.

 

This alliance marks a significant milestone in NewU’s digital transformation journey, as it seeks to unify its presence across marketplaces, brand websites, and physical stores. With Unicommerce’s robust order management system (OMS) and warehouse management capabilities, NewU is poised to scale its operations efficiently while maintaining high service standards.

 

Bridging Online and Offline Retail

NewU, a subsidiary of Dabur India Ltd, operates a growing network of beauty and personal care stores across India. With the rise of e-commerce and changing consumer behavior, the brand has been actively investing in digital infrastructure to offer a consistent experience across platforms.

 

By integrating Unicommerce’s omnichannel suite, NewU will be able to:

A spokesperson from NewU commented:

 

“Our partnership with Unicommerce is a strategic step toward building a truly unified retail experience. As consumer expectations evolve, we want to ensure that our brand is accessible, responsive, and consistent—whether you’re shopping online or walking into a NewU store.”

 

Why Unicommerce?

Unicommerce is one of India’s leading e-commerce enablement platforms, trusted by over 20,000 brands and retailers. Its cloud-based solutions offer end-to-end automation for order processing, inventory tracking, and returns management. The platform supports integrations with major marketplaces like Amazon, Flipkart, Nykaa, and Myntra, as well as custom brand websites and ERP systems.

 

For NewU, Unicommerce’s scalability and proven track record in handling high-volume retail operations were key factors in the decision. The platform’s analytics dashboard will also help NewU gain deeper insights into customer behavior, product performance, and operational bottlenecks.

 

Strategic Timing and Market Opportunity

The timing of this partnership aligns with a broader shift in India’s retail landscape. As consumers increasingly demand convenience, speed, and personalization, brands are under pressure to deliver consistent experiences across touchpoints. Omnichannel retail is no longer a luxury—it’s a necessity.

 

India’s beauty and personal care market is projected to reach $30 billion by 2027, with a significant portion driven by digital channels. NewU’s move to unify its retail operations positions it to capture a larger share of this growing market while enhancing customer loyalty and operational efficiency.

 

Future-Ready Retail

The partnership also reflects Dabur’s broader commitment to digital innovation. As one of India’s oldest and most respected FMCG companies, Dabur has been steadily modernizing its portfolio and operations. NewU’s omnichannel upgrade is part of a larger strategy to future-proof its retail brands and stay ahead of the curve.

 

Unicommerce CEO Kapil Makhija shared his excitement about the collaboration:

 

“We’re thrilled to partner with NewU in their omnichannel journey. Our technology is designed to simplify complex retail operations and deliver a frictionless experience to customers. Together, we’re setting a new benchmark for beauty retail in India.”

 

What’s Next?

With the integration already underway, NewU plans to roll out omnichannel features across its store network in phases. Customers can expect enhanced services like real-time product availability, faster deliveries, and flexible return options in the coming months.

 

Industry analysts view this partnership as a model for other mid-sized retail chains looking to scale digitally without compromising on customer experience. As competition intensifies, tech-enabled agility will be the key differentiator.

 

Sources:  Amazon Seller Central, Flipkart