Universal Music Seals $90M Bollywood Deal with Excel Entertainment

Universal Music Group (UMG), the world’s leading music company, is expanding into India’s entertainment market with a landmark deal. UMG will acquire a 30% minority stake in Excel Entertainment, the acclaimed Bollywood studio co-founded by Farhan Akhtar and Ritesh Sidhwani, for $90 million.  

This partnership not only strengthens UMG’s presence in India but also positions Bollywood’s vibrant music culture for global reach. Excel, known for hits like Dil Chahta Hai, Dil Dhadakne Do, and Gully Boy, will now collaborate with UMG to distribute soundtracks worldwide and launch a dedicated music label.  

Key Highlights

• Investment: UMG acquires 30% of Excel Entertainment for $90 million.  
• Valuation: Excel valued at approximately $290 million.  
• Music Rights: Universal secures global distribution rights for all future Excel soundtracks.  
• New Label: Launch of Excel Music, globally distributed by UMG.  
• Publishing Partner: UMG becomes Excel’s exclusive music publishing partner.  
• Excel’s Track Record: Over 40 films and series produced since 1999, including Gully Boy.  
• Strategic Impact: Strengthens UMG’s footprint in India, one of the fastest-growing music markets.  

Sources: Hollywood Reporter, Fortune India, Morningstar/Dow Jones