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Ventive Hospitality and Marriott Join Forces to Launch 7 Luxury Hotels Across India and Sri Lanka

Updated: July 08, 2025 12:00

Image Source: Indianweb2.com
Ventive Hospitality Pvt Ltd, a joint venture between Panchshil Realty and Blackstone, has announced a landmark partnership with Marriott International to develop seven premium hotels across India and Sri Lanka. The collaboration will add 1,548 rooms to Ventive’s growing portfolio, reinforcing its position as a rising force in South Asia’s luxury hospitality market.
 
Key Highlights:
  • - The partnership includes the development of seven hotels under Marriott’s premium brands, including JW Marriott, Aloft, and The Ritz-Carlton Reserve.
  • - The projects span key locations such as Varanasi, Bengaluru, and a luxury resort near Yala National Park in Sri Lanka.
  • - The 167-room JW Marriott in Varanasi and the 120-room expansion of Aloft Whitefield in Bengaluru are among the first to break ground.
  • - The Sri Lankan project will feature an 80-key Ritz-Carlton Reserve, marking Marriott’s ultra-luxury debut in the region.
Strategic Significance:
  • - The partnership strengthens Ventive’s asset-light model by leveraging Marriott’s global brand equity and operational expertise.
  • - With over 2,000 rooms already under management and 367 more in the pipeline, Ventive is rapidly scaling its footprint in the 5-star and above segment.
  • - The expansion aligns with India’s booming domestic travel market and Sri Lanka’s tourism rebound, offering high-margin growth opportunities.
Outlook: Ventive’s Marriott alliance is expected to significantly boost its revenue per available room (RevPAR) and brand visibility. As the company prepares for its ₹2,000 crore IPO, this strategic expansion enhances its long-term value proposition for investors and cements its status as a formidable challenger in the luxury hospitality space.
 
Sources: Hospitality Biz India, The Ken, Economic Times Hospitality, Angel One

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