Vertoz’s IncrementX Attracts ₹200 Million in Private Placement Power Play

Vertoz Limited’s digital media monetization arm, IncrementX, has successfully issued Compulsorily Convertible Debentures (CCDs) worth ₹200 million through a private placement. This move marks a significant funding milestone for Vertoz as it continues to expand its suite of digital advertising and technology solutions.

 

Key Highlights:

 

IncrementX, a strategic business unit of Vertoz Limited, raised ₹200 million by issuing CCDs to select investors in a private placement deal.

 

The funds are expected to support IncrementX’s growth plans, including scaling its AI-driven publisher monetization platform and expanding its reach in the digital advertising ecosystem.

 

IncrementX empowers digital publishers with tools for smarter monetization, leveraging AI and data analytics to maximize ad revenue and optimize campaign performance.

 

Vertoz, now known as Vertoz Limited (formerly Vertoz Advertising Limited), has been actively growing its portfolio, which includes other digital solutions like IngeniousPlex, AdMozart, and Adzurite.

 

The capital infusion will also help IncrementX enhance its technology infrastructure and explore new product offerings for publishers and advertisers.

 

This fundraising comes at a time when Vertoz is consolidating its equity shares and pursuing strategic initiatives to strengthen its market position in India’s fast-evolving AdTech sector.

 

The company’s leadership remains focused on innovation and value creation for stakeholders, with a strong emphasis on leveraging technology to drive future growth.

 

Source: Vertoz Limited, Investing.com India, Alice Blue Online