In Shark Tank India Season 5, IIM dropout Ashish Kamathi stunned the panel with his AI tool “Vryse,” designed to boost brand visibility across AI platforms. The demo highlighted Vineeta Singh’s brand but excluded Namita Thapar’s, sparking a humorous moment and underscoring the growing importance of AI-driven marketing strategies.
The latest episode of Shark Tank India Season 5 delivered a mix of innovation, drama, and humor as young entrepreneur Ashish Kamathi, an IIM dropout, pitched his AI optimization tool Vryse. Designed to help brands rank higher across multiple AI platforms, Vryse promises to revolutionize how companies measure and enhance their digital visibility.
Kamathi’s pitch immediately grabbed attention when he demonstrated the tool’s ability to identify which brands are picked up by AI-driven responses. In a striking example, the tool showcased Vineeta Singh’s brand being recognized, while Namita Thapar’s brand was left out. Thapar’s spontaneous reaction - “Main kahan hoon?” : became the highlight of the episode, sparking laughter among the sharks and viewers alike.
Key Highlights
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Innovative AI tool: Vryse aims to solve a critical challenge for businesses ensuring their products and services are visible in AI-generated answers, a growing frontier in digital marketing.
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Founder’s journey: Kamathi dropped out of IIM to pursue his vision, investing his time and resources into building Vryse. His bold move reflects the rising trend of young entrepreneurs prioritizing innovation over conventional career paths.
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Shark reactions: While Vineeta Singh’s brand visibility was celebrated, Namita Thapar’s humorous lament highlighted the competitive nature of brand positioning in the AI era.
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Market relevance: As AI platforms increasingly influence consumer choices, tools like Vryse could become essential for companies seeking to maintain digital relevance.
The episode also underscored how Shark Tank India continues to be more than just a funding platform: it is a stage where entrepreneurs challenge established norms and give seasoned business leaders a reality check. Kamathi’s pitch not only entertained but also raised important questions about how brands will adapt to the AI-driven marketplace of the future.
With Season 5 only a few episodes in, the show has already delivered memorable pitches that blend innovation, entertainment, and strategic insight. Vryse’s spotlight moment is likely to spark conversations among marketers and entrepreneurs about the next big frontier in brand visibility.
Sources: Indian Express, News18
