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Walk This Way: Global Shoe Icons Tread Boldly Through India’s Legal and Cultural Maze

Updated: July 07, 2025 22:32

Image Source: Seeking Alpha
Global shoe titans are walking through turmoil in India with legal wars, cultural discourse, and brand protection as the focal point. This is why Prada, Crocs, and Birkenstock are making headlines this week.
 
Key Developments
  • Germany's venerable sandal maker Birkenstock has launched a wide-ranging legal attack on India's factories making counterfeits. Court lawyers recently raided a number of small factories in Agra and New Delhi and seized products which closely resembled Birkenstock's traditional designs. The action comes on the heels of a case lodged in May in the Delhi High Court against domestic traders and factories for manufacturing and exporting pirated Birkenstocks. The case is back in court on October 6.
  • Crocs, known for its signature clogs, has reopened a nine-year-old case of infringement against Indian companies that have been accused of imitating its design. This follows the brand obtaining judicial sanction to pursue the long-hanging case, a reflection of a renewed focus on safeguarding its intellectual property.
  • Prada, the Italian luxury fashion house, is in the dock for releasing sandals that bear a striking similarity to India's Kolhapuri chappals. The company stands accused of stealing Indian heritage without accrediting its origin first, raising cultural controversies over design rights and respect for indigenous crafts.
Trends and Influence
 
The rise in legal action is an indicator of this growing popularity of these global brands in India, where Birkenstock women's footwear ranges from 46 to 233 US dollars, making it a luxury brand.
 
Birkenstock's new pop culture cool, in Hollywood and in Bollywood, has not only rendered it a target for counterfeits, and the legal and cultural furores of Prada and Crocs only serve to highlight the issue confronting international brands in India.
 
Sources: India Today, Reuters, Economic Times, Hindustan Times, Business Standard

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