Zepto Rebrands Parent Entity to Boost Brand Recall Ahead of IPO

Zepto, the quick commerce unicorn, has officially changed its parent company name from Kiranakart Technologies Private Limited to Zepto Private Limited. This strategic move, approved by the Registrar of Companies (RoC) in Mumbai, is aimed at enhancing brand recall and aligning the corporate identity with its core business operations.  

 

The rebranding comes as Zepto prepares for its much-anticipated initial public offering (IPO) in the coming months. By adopting a name that directly reflects its brand, the company seeks to establish stronger proximity and identification with stakeholders, including investors and customers.  

 

This development is part of a broader strategy to streamline operations and strengthen its market position. Zepto recently flipped its base back to India from Singapore, signaling its commitment to the Indian market. The company has also been on a fundraising spree, securing $1.35 billion in the past five months, and is in talks to raise an additional $300 million from domestic mutual fund houses.  

 

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Sources: Moneycontrol, Business World, CNBC-TV18.