Noise Partners with Bose to Revolutionize Indian Wearables Market

Wearables brand Noise has announced an exciting partnership with audio giant Bose, marking a significant milestone as the first collaboration of its kind for an Indian company. Co-founder Amit Khatri pointed out the immense market potential in India, stating, “Everybody has an eye on it.” The goal of this alliance is to launch a co-branded product line that combines Bose’s premium sound quality with Noise’s expertise in the mid-premium segment.  Khatri also mentioned the extensive development process, noting that Bose’s commitment to perfection has driven Noise to push the boundaries of innovation. This partnership is a testament to India’s increasing focus on premium consumer electronics and positions Noise for growth on a global scale.  Recently, Bose invested $10 million in Noise, boosting its valuation to $426 million and reinforcing its leadership in India’s wearables market. This collaboration is anticipated to transform the landscape of smart wearables in India and beyond.

Source: Indian Express