Press Council Powers May Extend to Influencer Ecosystem: Lawmakers Review Proposal

Inside the proposal  
The review comes amid rising concerns about the influence of social media creators and independent digital publishers whose reach rivals traditional media. Lawmakers are considering whether PCI oversight should include these groups to ensure transparency and ethical standards. The proposal aligns with broader reforms such as the PRP Act 2023 and the Press Sewa Portal, which modernize registration and governance of media entities.  

Notable updates  
• Proposal seeks to extend PCI’s remit to influencers and digital-first publishers  
• Aim is to curb misinformation and undisclosed promotional content online  
• Review coincides with National Press Day discussions on PCI’s evolving role  
• Reform momentum includes digitized registration and oversight under PRP Act 2023  
• Annual reviews planned to balance accountability with freedom of expression  

Major takeaway  
If approved, the proposal would mark a significant step in bridging regulatory gaps between traditional and digital media, ensuring influencer-driven content meets the same standards of transparency and responsibility as established press outlets.  

Sources: Adgully, Press Information Bureau, Adda247 Current Affairs