Reliance Consumer Ventures into Rehydration with RasKik Gluco Energy Launch

Reliance Consumer Products has forayed into the growing rehydration segment with its RasKik Gluco Energy, a drink that promises quick hydration and energy. The company is targeting active consumers through its drink, which has key electrolytes as well as glucose. Thus, the drink will prove refreshing and reviving to the mass-consumer; according to the diversified Reliance portfolio in the health and wellness space, whereby it is competing with long-established brands. The product launch marks an important milestone in India's evolving beverage market.

 

Source: Economic Times