Scotch, Whiskey & More: Why the World is Raising a Toast to Indian Tipplers

India's alcoholic drink market is witnessing rapid expansion, with the market size set to grow to $64 billion by 2030. Leading spirit producers are investing more than Rs 3,500 crore in Indian breweries by 2025, as they are encouraged by a youth population, growing incomes, and premiumization. The government has slashed import duties on bourbon whiskey and wines, a sign that international liquor enjoys a positive market. Still, the local companies continue to be competitive, with products manufactured in India gaining worldwide attention. The high-end spirits business has registered double-digit growth, which mirrors growing disposable incomes. Businesses such as Piccadily Agro are spending heavily to make inroads into the premium business, with proposals for a distillery in Scotland.

 

Source: The Economic Times