Screen Wars: India's Multiplexes Hit the Brakes Amid Box Office Struggles

India's multiplex industry faces a slowdown in expansion plans, with revenue growth projected to dip to 10-15% in FY25, down from 20-24% in FY24. This decline is attributed to fierce competition from OTT platforms and a lack of compelling content, particularly in Hindi cinema. Major players like PVR-INOX are closing non-performing screens while cautiously adding new ones, emphasizing a capital-light growth model. The industry's future hinges on delivering high-quality films that draw audiences back to theaters.

Source: Financial Express.