Setu Nutrition: India's Next Health Supplements Powerhouse?

Setu Nutrition, founded by Nihaal Mariwala in 2017, is making waves in India's booming nutraceutical market. With a focus on "beauty from within" and science-backed formulations, Setu has experienced explosive growth, achieving a 6X revenue increase in FY24. The company's innovative approach to addressing modern lifestyle issues through ingestible solutions has caught the attention of investors and celebrities alike, including tennis star Sania Mirza. As the Indian supplements industry expands rapidly, Setu aims to scale to a 100 Cr+ revenue in FY25. With its unique positioning, strong R&D capabilities, and strategic marketing approach, Setu is poised to become a major player in India's health and wellness landscape.

Source: Inc42, YourStory