Spice, Rice, and Everything Nice: WOW! MOMO Unveils Korean Fusion Feast

Unknown Apr 02, 2026 1,500 Views

WOW! MOMO, India’s leading quick service restaurant (QSR) brand, has taken a bold step in flavor innovation by launching a new Korean Momo range as part of its expanded FMCG portfolio. This new offering marries the hot and spicy flavors of Korean food with the popular momo form, tapping int...

WOW! MOMO, India’s leading quick service restaurant (QSR) brand, has taken a bold step in flavor innovation by launching a new Korean Momo range as part of its expanded FMCG portfolio. This new offering marries the hot and spicy flavors of Korean food with the popular momo form, tapping into the increasingly strong trend for global flavors in ready-to-eat, convenient forms. The expansion further solidifies WOW! MOMO's position as a company for gastronomic innovation and its aspirations to become a household name well beyond its QSR roots.

Product Innovation & Flavour Fusion

WOW! MOMO's latest offerings combine iconic Asian and Indian spices with a special emphasis on Korean-style momos, in addition to other varieties such as Thukpa, Khao Suey, Manchurian, and Chinese Bhel.
The Korean Momo range has been created to give a unique, spicy, and flavorful experience that appeals to bold Indian palates looking for international flavors in familiar packages.

Market Expansion & Availability

The Korean Momo line is part of WOW! MOMO's wider venture into the FMCG space, which now comprises cup noodles and packaged momos in over 10,000 outlets across over 200 cities and towns in India.
The products are available through quick commerce platforms (Instamart, Zepto, Blinkit, BigBasket, Flipkart Minutes), major retail chains, and even in-flight menus in Akasa Air, Air India Express, and SpiceJet.

Business Ambitions

WOW! MOMO expects to generate ₹100 crore in revenue from its new FMCG lines of business in the next two years, riding on the back of its robust brand equity and growing distribution network.
Its FMCG business, which was only launched two years ago, has already gone international with recent forays into the Middle East through a tie-up with Lulu Group.

Consumer Focus & Experience

The new Korean Momo range has been designed for today's Indian consumer who desires to have high-quality, convenient, and restaurant-style food at home or on the move.
Every product delivers a true taste experience in only five minutes, in line with the increasing trend towards fast but delicious meal options.

Leadership Perspective

Sagar Daryani, Group CEO & Founder, underlined the brand's passion for innovation and making WOW! MOMO a household brand outside of QSR, adding that the new range is poised to revolutionize the instant meal space with its mix of desi and Asian flavors.
Mithun Appaiah, CEO of WOW! FMCG, underlined product innovation and strategic channel expansion as the most important drivers for an interesting year ahead.

Sources: Indian Retailer, Economic Times Manufacturing, Exchange4Media, Sujata Wde, BW Hotelier, Economic Times Hospitality

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