Streaming Ambitions Go Public: Amagi Media Labs Files Rs 1,020-Crore IPO

Bengaluru-based SaaS unicorn Amagi Media Labs has officially filed its draft red herring prospectus with SEBI, marking a major milestone in India’s media-tech landscape. The IPO aims to raise Rs 1,020 crore through a fresh issue, alongside an offer for sale of 3.41 crore equity shares by existing investors.

Key Highlights from the Filing

- The fresh issue will generate Rs 1,020 crore, with Rs 667 crore earmarked for enhancing cloud infrastructure and technology capabilities.

- Remaining proceeds will support inorganic growth via acquisitions and general corporate purposes.

- A pre-IPO placement of up to Rs 204 crore is under consideration, which may reduce the fresh issue size accordingly.

Investor Exit and Market Strategy

- The offer for sale includes stakes from marquee investors such as PI Opportunities Fund I and II, Norwest Venture Partners, Accel India VI, Accel Growth VI Holdings, Trudy Holdings, and AVP I Fund.

- Equity shares are proposed to be listed on both BSE and NSE.

- Book-running lead managers include Kotak Mahindra Capital, Citigroup Global Markets India, Goldman Sachs India Securities, IIFL Capital, and Avendus Capital.

Company Snapshot and Growth Metrics

- Founded in 2008, Amagi serves over 45 percent of the top 50 global media and entertainment firms.

- It operates across three verticals: cloud modernization, streaming unification, and monetization.

- FY2025 revenue stood at Rs 1,162 crore, with a CAGR of 31 percent since FY2023.

Sources: NDTV Profit, Business Today, Moneycontrol, The Hindu BusinessLine, Outlook Business.