Striders Impex Limited and its UAE subsidiary, Striders FZ L.L.C., have secured a major Merchandise License Agreement with Hasbro Consumer Products Licensing Limited. Valid until December 31, 2029, the deal grants extensive production and distribution rights for Peppa Pig, Transformers, and other flagship brands across India, North America, and the Middle East.
MUMBAI, India — Mumbai-headquartered consumer goods company Striders Impex Limited has announced a major international expansion after securing a comprehensive Merchandise License Agreement with Hasbro Consumer Products Licensing Limited. The deal unlocks expansive rights to manufacture, market, distribute, and sell high-profile toys, games, and merchandise across multiple global continents.
The regulatory disclosures, finalized on Tuesday, June 23, 2026, outline a dual-track strategy executed by both the parent company and its primary overseas corporate unit to establish immediate commercial access to lucrative regional markets through December 31, 2029.
Strategic Jurisdiction Breakdown and Global Market Access
In separate regulatory notifications submitted to the National Stock Exchange of India Limited, Striders Impex Limited detailed a broad operational rollout designed to tap into both domestic and Western retail economies.
Under the primary parent-level agreement, Striders Impex Limited has been directly granted the non-exclusive license to operate within India. This allows the domestic wing to develop, design, and distribute localized licensed articles including games, toys, and stationery.
Concurrently, its wholly owned subsidiary based in the United Arab Emirates, Striders FZ L.L.C., executed a parallel agreement extending identical manufacturing and distribution capabilities to multiple foreign hubs. The sub-entity's geographic footprint covers:
The Middle East: Inclusive of the United Arab Emirates, Bahrain, and Kuwait.
North America: Giving full access to the North American territory.
Asia-Pacific: Spanning across select target commercial territories within the APAC sector.
Portfolio Expansion Involving World-Class Intellectual Properties
The transactional filings confirm that the merchandise license agreement revolves around several of the most commercially successful children's entertainment and pop-culture properties globally. The product development cycle will actively integrate four anchor franchises:
Peppa Pig: A leading global preschool intellectual property driving massive volumes in early-childhood toys and apparel.
Play-DOH: The premier arts-and-crafts brand utilized worldwide for creative childhood development.
My Little Pony: A staple pop-culture toy line maintaining long-term multi-generational fan bases.
Transformers: A heavyweight franchise underpinning high-end action figures, collectibles, and interactive digital games.
Compliance Framework and Financial Parameters
Corporate governance filings compiled under Regulation 30 and Regulation 30(9) of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015, confirm that the strategic deal features zero structural complexities.
The transaction is defined as a standard commercial merchandise license agreement and did not involve any equity dilution, share swaps, or changes in the capital structure of Striders Impex Limited.
Furthermore, company officials confirmed that Hasbro Consumer Products Licensing Limited does not hold any equity stake or shareholding in the listed Indian entity. The deal is entirely free from promoter or promoter group conflicts of interest and does not fall within the definition of a related party transaction, ensuring clean execution at a competitive arm's-length business standing.
Official Sources Section
The official timelines and territorial details regarding this global licensing rollout were formally signed and released by Shweta Mahadeo Dagade, Company Secretary and Compliance Officer of Striders Impex Limited. The document releases were broadcasted directly from the company’s central office located at Ajmera Sikova, Ghatkopar (West), Mumbai.
Quotes Section
"According to officials, the long-term Merchandise License Agreement with Hasbro enables the brand to seamlessly expand its manufacturing footprint from India into high-volume international consumer zones including North America through 2029."
"Organizers stated that the operational alignment between the parent firm and Striders FZ L.L.C. ensures simultaneous retail penetration across both the domestic Indian subcontinent and critical Middle Eastern trading corridors."
Why It Matters
For consumer markets and global investors, this extensive cross-border alliance transforms Striders Impex from a regional manufacturing player into a significant multi-territory supply partner for Hasbro. Gaining direct manufacturing and sales access to markets like North America and the Middle East allows the company to rapidly leverage scale and maximize export-driven revenue streams. For retail consumers, this ensures a steady pipeline of certified, high-quality character merchandise across stationery, toys, and interactive games over the next three years.
Key Facts at a Glance
Partnership Tenure: The agreement became active on June 23, 2026, and remains legally valid until December 31, 2029.
Core Brands Granted: Peppa Pig, Play-DOH, My Little Pony, and Transformers.
Parent Jurisdiction: Striders Impex Limited retains direct operational licensing control for India.
Subsidiary Jurisdiction: UAE-based Striders FZ L.L.C. manages rights for North America, Kuwait, UAE, Bahrain, and select APAC zones.
FAQ Section
What rights does Striders Impex gain from the Hasbro agreement?
The agreement grants the non-exclusive right to design, manufacture, market, distribute, and sell licensed toys, games, merchandise, and stationery for select top-tier Hasbro properties.
Which specific countries are covered under this international partnership?
The combined agreements cover India (via the parent company) alongside North America, the UAE, Bahrain, Kuwait, and specific Asia-Pacific territories (via the UAE subsidiary).
Does this licensing contract alter the shareholding of the company?
No. There is no issuance of shares or structural equity correlation between Striders Impex Limited and Hasbro Consumer Products Licensing Limited.
Sources: National Stock Exchange of India Limited Regulatory Filings, Striders Impex Limited Corporate Communications
