Tequila Industry Advocates for Enhanced Protection of Designation of Origin

The tequila industry has called for safeguards for designation of origin

The tequila industry is calling for better protections of the Designation of Origin in beverages. Such an effort protects the distinctive properties that make the real tequila and only the products coming from certain Mexican areas are allowed to be called such. This, amid increasing concern over counterfeiting and unfair competition, in a time when tequila continues to gain popularity in the global market. The industry leaders stress the need to preserve the heritage and integrity of this legendary spirit.

 

Source: Casasauza

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