"Think Social": MyGov Supercharges Digital Governance Playbook

MyGov, Ministry of Electronics and Information Technology, held the Think Social @ MyGov workshop on 12 June 2025 at India Habitat Centre, New Delhi. The event was aimed at working towards creating digital communication strategies within government departments and enhancing citizen engagement through new platforms.

Strategic Focus and Objectives

The workshop was centred on the application of social media in governance based on the Prime Minister's vision of Janbhagidari.

Speakers from LinkedIn, Meta, and YouTube offered views on leveraging digital tools for policy participation.

The areas of focus were increasing visibility, audience targeting, and engagement through the assistance of analytics.

Key Sessions and Interaction

Shri Nand Kumarum and Shri Shobhendra Bahadur, Nodal Officers, pointed towards MyGov's 11-year experience in citizen-centric governance.

Subject matter experts conducted sessions on content strategy, platform intelligence, and audience behavior.

Government officials witnessed how to boost flagship campaigns as well as public participation.

Influence on Digital Governance

The initiative is to facilitate communication between ministries with ease, clarity, and openness.

Social media proposals to be discussed will help departments in explaining their outreach programmes.

The workshop reiterated the importance of online forums in determining inclusive governance.

With its inclusion of world-class digital tools, MyGov continues to steer policy communication in the right direction, closing the gap between government and citizens.

Sources: Orissa Diary, India Education Diary, Legality Simplified.