Think You’re Not an Investor? HDFC’s Latest Ad Says Otherwise!

HDFC Mutual Fund has launched a new movie under the flagship of its campaign, "Zindagi Ke Liye SIP," communicating the idea that each person is an investor in his/her life. The campaign establishes a correlation between routine habits of long-term efforts and self-discipline with Systematic Investment Plans (SIPs). It presents a story of how a family is investing in a young girl's life in the form of emotional, practical, and aspirational inputs. The narrative shows the way such small investments pave the way for a safe tomorrow, just like SIPs making individuals prosperous in the long run.

Navneet Munot, MD & CEO, HDFC AMC, highlighted the campaign's thrust towards encouraging individuals to invest for their financial future with regular SIP investment. The campaign will be carried out in digital, outdoor, print, and on-ground mediums to cover all segments across the nation.

 

Source: Exchange4Media, BrandEquity