Tira Breaks Gender Norms With Ahaan Panday As Brand Face

Tira, the omnichannel beauty platform under Reliance Retail, has announced actor Ahaan Panday as its first-ever male brand ambassador. This milestone reflects the brand’s commitment to redefining beauty as gender-neutral and inclusive. By onboarding Ahaan, Tira is expanding its cultural relevance and reshaping perceptions of men in beauty.  

The campaign, titled “You. More Than Anything,” emphasizes individuality and self-expression, encouraging men to embrace grooming and skincare as part of their lifestyle. Ahaan joins a star-studded lineup that includes Kareena Kapoor Khan and Suhana Khan, further strengthening Tira’s appeal across diverse audiences.  

Industry experts view this as a strategic move to tap into India’s growing male grooming market, which is witnessing rapid expansion. With premium campaigns across digital and outdoor platforms, Tira is positioning itself as a leader in modern beauty retail, bridging celebrity influence with consumer aspirations.  

Key Highlights  

• Tira appoints Ahaan Panday as first male brand ambassador  
• Campaign “You. More Than Anything” promotes inclusivity  
• Joins Kareena Kapoor Khan and Suhana Khan in ambassador lineup  
• Reflects growth of India’s male grooming and beauty market  
• Premium campaigns rolled out across digital and outdoor platforms  

Sources: Professional Beauty India, India Fashion Icon Magazine, Media4Growth