Top 11 Cities Drive 75% of Celio India’s Business: Rejoy Rajan

Celio India Marketing Head Rejoy Rajan pointed out that the brand's top 11 cities account for a whopping 75% of its business. The South continues to be the strongest market, followed by the North, West, and East. On the retail growth front, Celio will add 100 new stores over the next 2-3 years, focusing on Tier-2 and Tier-3 cities in addition to current urban centers. The firm is also strengthening its online presence, aiming to double revenue contribution online from 7% to 14%. The initiatives are meant to address changing Indian consumer behavior.

Source: Adgully