Trademark Tussle: Piccadily Agro Wins Interim Relief Against Radico Khaitan Over ‘Kashmyr’ Branding

Piccadily Agro Industries Ltd has secured a significant legal victory in its trademark dispute with Radico Khaitan Ltd, as a court has issued an interim injunction restraining Radico from using the ‘Kashmyr’ mark in its liquor branding. The development follows a suit filed by Piccadily alleging trademark infringement and passing off, asserting that Radico’s use of the ‘Kashmyr’ label closely resembles its own registered brand identity.

The court’s order, issued on September 23, 2025, temporarily bars Radico Khaitan from manufacturing, marketing, or selling any alcoholic beverage under the ‘Kashmyr’ label until further proceedings. Piccadily Agro claims that the mark is deceptively similar to its own ‘Kashmir’ brand, which has been in commercial use and enjoys market recognition.

Key highlights from the legal proceedings:

- Piccadily Agro Industries filed a trademark infringement suit against Radico Khaitan  
- The dispute centers around Radico’s use of the ‘Kashmyr’ label on liquor products  
- Court granted interim injunction restraining Radico from using the contested mark  
- Piccadily cited consumer confusion and dilution of brand equity as grounds for relief  
- Further hearings are expected to determine the final outcome of the case  

Strategic Implications

The ruling underscores the importance of brand protection in India’s competitive liquor industry, where regional and premium labels are key differentiators. For Piccadily, the injunction reinforces its brand integrity and signals a proactive legal stance. For Radico, the setback may prompt a rebranding exercise or settlement negotiations.

Sources: Bombay High Court Filings, Piccadily Agro Regulatory Disclosure, Economic Times Legal Desk, BusinessLine FMCG Tracker.