What’s Changing in Your Agarbatti? The New Quality Norms Explained

The Government of India has notified new quality norms for incense sticks, marking a significant step toward consumer safety and environmental sustainability. Union Minister for Consumer Affairs, Food & Public Distribution Pralhad Joshi released the standard-IS 19412:2025: Incense Sticks (Agarbatti) Specification at Bharat Mandapam, New Delhi.

India, the world’s largest producer and exporter of agarbattis, will now benefit from stricter regulations that align with global standards. The norms address rising concerns over indoor air quality and the use of synthetic chemicals in fragranced products.

Key Highlights / Important Points:

• Prohibited Chemicals: Insecticidal substances like alethrin, permethrin, cypermethrin, deltamethrin, and fipronil are banned.
• Consumer Safety: Ensures incense sticks are free from harmful synthetic fragrance compounds.
• Market Impact: Strengthens India’s ₹8,000 crore agarbatti industry by boosting consumer confidence and export potential.
• Quality Assurance: Products meeting the norms can carry the BIS Standard Mark, helping consumers make informed choices.
• Global Compliance: Aligns with international restrictions on hazardous fragrance chemicals, enhancing India’s competitiveness.

This initiative underscores the government’s commitment to safer products, sustainable practices, and stronger consumer protection, while reinforcing India’s leadership in the global incense market.

Sources: BusinessLine, NDTV Profit, Deccan Herald, Press Information Bureau, BestMediaInfo