Where British Tourism Took Its First Stroll: Welcome to Ross-on-Wye!

Unknown Apr 02, 2026 950 Views

Situated on the border of Wales and England, the ancient town of Ross-on-Wye is back in the limelight as the "birthplace of British tourism." With its picturesque river scenery, quaint market town ambiance, and a rich heritage that dates back more than 250 years, Ross-on-Wye remains a p...

The Origins of British Tourism

British tourism dates back to the mid-18th century, when Dr. John Egerton, Rector of Ross-on-Wye, started entertaining friends with pleasure boat trips on the River Wye. The early tours featured the region's stunning castles, picturesque ruins, and verdant countryside, the precursor to what would develop into the country's first guided tours.

In 1770, the trailblazing landscape lover Reverend William Gilpin embarked on a now-legendary journey through the Wye Valley. His later book, Observations on the River Wye (1782), is commonly considered Britain's first illustrated guidebook. Gilpin invited readers to travel the area "by the rules of picturesque beauty," igniting an art movement and an explosion of home tourism.

A Lasting Legacy

By the late 18th century, the Wye Valley was a popular destination for Victorian tourists, artists, and poets-including Wordsworth and Turner-who were attracted to its "picturesque" scenery. It resulted in the development of the world's first "package holidays," with pre-arranged itineraries, guided viewpoints, and riverside taverns as the world's first cruise terminals.

Ross-on-Wye and the Wye Valley continue to be a draw for tourists in search of both natural beauty and a touch of history today. The area's status as an Area of Outstanding Natural Beauty (AONB) since 1971 helps preserve its distinct character and guarantee that its heritage continues.

Modern-Day Attractions

Contemporary visitors can take river cruises, guided walks, canoeing, paddleboarding, and cycling along the picturesque River Wye. The medieval town centre, complete with independent stores, Tudor-timbered cottages, and weekly markets, is quintessentially British. Guided special walking holidays and self-guided walks based on Gilpin's trip between March and October encourage visitors to tread in the steps of the first tourists.

Why Visit Now?

Unlike so many overcrowded tourist destinations, Ross-on-Wye and the Wye Valley remain peaceful and friendly. The region's mix of history, natural beauty, and hospitality make it an ideal retreat for those looking for inspiration and relaxation in the birthplace of British tourism.

Relevant Sources: Upscale Living Magazine, Ross-on-Wye Town Council, The Telegraph, Wye Valley AONB, The Hope & Ancho, Celtic Trails Walking Holidays

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