Why Renault Is Calling Itself “The Most Indian” European Brand

French automaker Renault is charting a fresh course in India, aiming to become the “most Indian” among European carmakers. After years of declining market share and pandemic setbacks, the company is doubling down on localisation, multi-fuel innovation, and design rooted in Indian sensibilities.

Strategic Moves and Investments

- Renault has acquired Nissan’s 51% stake in their Indian JV, gaining full control of the Chennai plant.

- A €3 billion global investment initiative includes India as a key strategic hub.

- The company inaugurated its largest design studio outside France in Chennai, focused on India-first models.

Product and Market Focus

- A refreshed Triber was launched in Mumbai, priced between ₹6.2 lakh and ₹8.64 lakh.

- Renault plans to introduce more vehicles tailored for Indian roads, including multi-fuel options like ethanol, CNG, hybrid, and EVs.

- The brand is prioritising adaptability over single-tech bets, citing India’s diverse fuel ecosystem.

Leadership and Vision

- Stephane Deblaise has been appointed CEO of Renault Group India.

- MD Venkatram Mamillapalle emphasised the goal of becoming “the most Indian of European automakers,” with deep localisation and customer-centric design.

Outlook

- With Europe stabilising post-Russia-Ukraine disruptions, Renault is shifting focus to international growth.

- Auto component exports from India are expected to rise, supporting the global supply chain.

Sources: The Telegraph India, Autocar Professional, India Today, Cartoq.