Will You Hit a Six? Perplexity's ₹1 Crore Cricket Challenge Awaits

Perplexity AI has rolled out an exciting competition in association with the ICC Champions Trophy 2025 final, with a whopping prize of ₹1 crore and a trip to San Francisco. The campaign capitalizes on India's cricket passion to make AI a part of everyday life, boosting app downloads and user activity. CEO Aravind Srinivas hopes to repeat previous successes such as the 'Million Dollar Question' campaign, which could transform AI marketing in sports. The contest holds great economic and social potential, increasing the engagement of the fans and also creating a new standard for sports-tech integration.

 

Source: YourStory, OpenTools, Times of India.