Zepto diversifies delivery: Premium products and diagnostics enter the app

Broadening the quick commerce play  
Zepto, known for its rapid grocery delivery model, is now experimenting with premium categories and healthcare diagnostics to strengthen customer stickiness. The *Super Mall vertical* focuses on non‑grocery, high‑value products, tapping into higher‑margin categories amid rising competition. Meanwhile, *Zepto Diagnostics*, integrated within its pharma segment, offers in‑app diagnostic services, marking the company’s entry into healthcare delivery. Both pilots are currently limited to select cities and customers, with performance metrics guiding future expansion.  

Notable updates  

• Super Mall pilot launched for premium, non‑grocery categories  
• Zepto Diagnostics introduced under pharma vertical for in‑app healthcare services  
• Pilots available only in select cities during testing phase  
• Aim: boost margins, attract new customers, and retain existing ones  
• Rollout strategy depends on customer adoption and service performance  

Major takeaway  
Zepto’s dual pilot signals a strategic shift from pure grocery delivery to a broader lifestyle and healthcare ecosystem, positioning the brand to compete in high‑margin categories while offering consumers convenience beyond essentials.  

Sources: Business Standard, Marketing Moves, Hindi Business Standard