Zepto Expands into Pharmacy and Wellness, Challenging Traditional Players

Quick commerce startup Zepto has launched a "pharmacy and wellness" category on its app, marking its entry into the lucrative healthcare sector. The service is currently available in select locations such as Bengaluru, with plans for further expansion. This move puts Zepto in direct competition with established players like Apollo 24/7 and Tata 1mg. The expansion comes as Zepto prepares for its IPO, with plans to file draft documents by March-April. The company's entry into pharmaceuticals aligns with the growing trend of quick commerce in the healthcare space, offering potential for higher margins compared to groceries.

 

Sources: The Economic Times, Inc42, Business Standard