Zomato's Hyperpure Faces Its Toughest Challenge Yet: Swiggy's Assure

The rivalry between Zomato and Swiggy has grown sharper with Swiggy's launch of Assure, a B2B website meant to provide restaurants with essentials needed in kitchens. This move straight competes with Zomato's Hyperpure, an existing leader in the B2B restaurant supply business. Assure provides quality, locally procured ingredients as well as overall kitchen solutions, making it a major competitor. Found on both Google Play Store and Apple App Store, Assure is hoping to develop a sticky value chain from procurement to delivery, which could fetch Swiggy greater margins. This strategic foray is the first step in Swiggy's larger initiatives to diversify its business and build its ecosystem.

 

Source: Financial Express, Inc42, YourStory