Zoya Unveils 'Reborn': A New Era of Solitaires with the Eterna Cut

Zoya, from the House of Tata, has launched its first collection of solitaires, ‘Reborn’, accompanied by a cinematic multimedia campaign directed by Cannes Lion-winner Laurence Dunmore. The campaign, created with Wieden+Kennedy India, explores a woman's journey of embracing her true feminine essence. The Reborn collection introduces Zoya’s innovative Eterna Cut™, a star-shaped facet that enhances the solitaire's brilliance. In conjunction with the launch of Reborn, Zoya introduces its new logo, marking a fresh chapter in the brand's legacy. The new logo symbolizes creation, rebirth, and vitality. 

 

Source: Business Standard, Images BOF, Svar Media,