Ads On Tap: Why Jaquar Still Values Old-School Marketing In The Age Of AI

As AI reshapes global marketing strategies, Jaquar stands out by reaffirming its reliance on conventional advertising. The company argues that traditional campaigns remain vital for reaching diverse audiences and sustaining brand identity, especially in a sector where aspirational value drives consumer choices.  

Traditional Marketing As Brand Anchor  

Jaquar emphasizes that television commercials, print ads, and billboards continue to deliver mass visibility. These platforms help the brand maintain consistency and credibility, ensuring that its premium positioning resonates across urban and semi-urban markets.  

Balancing AI And Human Touch  

While AI offers predictive analytics, personalization, and real-time targeting, Jaquar believes that emotional storytelling through traditional media creates deeper consumer loyalty. The company uses AI tools selectively for digital campaigns but retains old-school methods as its core strategy.  

Consumer Trust And Recall  

Experts note that in India, traditional advertising still plays a powerful role in shaping consumer perception. Jaquar’s campaigns highlight aspirational living, reinforcing its identity as a trusted luxury brand in home solutions.  

Key Highlights  

• Jaquar continues to value traditional advertising methods  
• Television, print, and outdoor ads remain central to strategy  
• AI used selectively for digital personalization  
• Traditional campaigns build trust and emotional connection  
• Brand recall strengthened through mass visibility  

Sources: Economic Times, Business Standard, AI Marketing vs Traditional Marketing 2026 Guide