AWL Agri Business Sets Sights on Retail Supremacy: Plans 1.5X Surge in Direct Basmati Rice Outlets for FY26

AWL Agri Business Ltd. (earlier known as Adani Wilmar Ltd.) has introduced an aggressive scheme to expand the company's reach for its branded Basmati rice business to more than 1.5 times in FY26, a goal to also beat the rivals' retail coverage. The plan forms part of the company's larger strategy to deepen its footprints in the Indian packaged foods business and gain incremental volume expansion, particularly across newer and under-indexed trade markets.

 

The firm closed out FY25 with a robust 9% volume growth in Q4 year-on-year despite challenging raw material prices. Direct retail reach rose 19% year-on-year to 8.6 lakh points, rural town reach now over 50,000 towns-a ten-fold jump from FY22. This enhanced footprint should provide a robust platform for growth in FY26.

 

AWL's branded Basmati rice business, sold under the Fortune and Kohinoor brands, was impacted by supply chain disruptions and soft trade sentiment in FY25. E-commerce sales increased by 20%, demonstrating strong brand equity. With the Gohana plant up and running and supply chains strengthening, the company is well positioned to implement its aggressive expansion plan.

 

Speaking on the performance, Angshu Mallick, MD & CEO, said, "We have posted another solid quarter and our best-ever financial year performance. With the increasing consumer preference for packaged foods-which are of superior quality and hygiene-we are well-set to leverage opportunities in this huge market." AWL Agri Business recently unveiled a new logo and brand identity, a milestone event in its history. The company's strategic shift towards expanding its direct retail presence and growing its branded foods portfolio is a testament to its aspirations to be a leader in India's food processing and agri-business sector.

 

Source: AWL Agri Business Ltd.