Batting for Billions: Kohli Tops Celebrity Brand Charts Again

Cricketer Virat Kohli has once again clinched the top spot in Kroll’s 2024 Celebrity Brand Valuation Report, reinforcing his dominance as India’s most influential and marketable public figure. With a brand value of 231.1 million dollars, Kohli continues to outshine Bollywood and sports contemporaries, thanks to his unmatched social media engagement and endorsement portfolio.  

Key highlights  

- Kohli’s brand value remained steady at 231.1 million dollars, driven by mass appeal and consistent digital presence  
- Ranveer Singh retained second place with a valuation of 170.7 million dollars, despite a decline in endorsements  
- Shah Rukh Khan surged to third with a 21 percent rise in brand value, reaching 145.7 million dollars, fueled by a successful box office comeback  
- Alia Bhatt emerged as the highest-ranked female celebrity at fourth, with a brand value of 116.4 million dollars  
- Sachin Tendulkar made a notable leap to fifth place, climbing from eighth in 2023, with a valuation of 112.2 million dollars  
- The combined brand value of India’s top 25 celebrities crossed 2 billion dollars, marking an 8.6 percent increase from the previous year  
- Bollywood stars contributed 65 percent of the total brand value, while sports personalities accounted for 28.4 percent  
- Tollywood’s share rose to 6.6 percent, reflecting growing regional influence  
- Other notable entries include Kriti Sanon, Tamannaah Bhatia, Jasprit Bumrah, and Ananya Panday, all climbing into the top 25  

Kroll’s rankings underscore the evolving dynamics of celebrity influence in India, where digital reach and endorsement diversity continue to shape brand power.  

Sources: The Hindu BusinessLine, Financial Express, Mint