Bengaluru to Host 26th India International Travel Mart Starting Thursday

BENGALURU — The 26th edition of the India International Travel Mart (IITM) 2026 is set to open its doors in Bengaluru tomorrow, July 23, 2026, marking a significant gathering for the nation's travel and tourism sector [1.1.1]. The three-day business-to-business (B2B) exhibition, which will run through July 25 at the Tripura Vasini White Petals venue, aims to serve as a pivotal platform for networking, destination marketing, and strategic business development [1.1.1, 1.1.3].

As one of India’s largest travel trade gatherings, the event is expected to attract participation from more than 250 exhibitors representing over 25 Indian states and eight countries [1.1.1]. The mart provides a comprehensive space for airlines, hospitality brands, tourism boards, and travel technology firms to engage with industry professionals and prospective partners [1.1.1, 1.1.3, 1.1.4].

A Hub for Industry Collaboration

Organized by Sphere Travelmedia & Exhibitions, the India International Travel Mart is designed to foster a conducive environment for both B2B and business-to-consumer (B2C) interactions [1.1.1, 1.1.3, 1.1.5]. The event will showcase a wide spectrum of tourism products, including leisure, pilgrimage, adventure, wildlife, wellness, cultural, cruise, and MICE (Meetings, Incentives, Conferences, and Exhibitions) services [1.1.1].

According to Sphere Travelmedia, the exhibition remains a critical touchpoint for industry leaders to address evolving traveler preferences and the rising momentum in domestic travel [1.1.1]. "Bengaluru is one of India's most important source markets for domestic and international travel," said Rohit Hangal, Director of Sphere Travelmedia & Exhibitions, in a pre-event media address [1.1.1]. "IITM Bengaluru provides an ideal platform for destinations and travel brands to connect with the travel trade, build strategic partnerships, and showcase innovative tourism products" [1.1.1].

Economic Impact and Market Connectivity

The gathering comes at a time when the Indian travel sector is focusing on expanding connectivity and unlocking new inbound and outbound business opportunities [1.1.1, 1.1.5]. By bringing together a diverse array of stakeholders—from hoteliers and tour operators to destination management companies—the mart acts as a catalyst for strengthening the tourism ecosystem [1.1.1, 1.1.3].

Participants will also have the opportunity to engage with representatives from various national and international tourism boards, providing insights into competitive landscapes and emerging global trends [1.1.1, 1.1.3, 1.2.4]. The event is supported by key travel associations, including TAAI (Travel Agents Association of India), IATO (Indian Association of Tour Operators), and ADTOI (Association of Domestic Tour Operators of India), among others [1.1.3, 1.1.5].

Official Sources

• Sphere Travelmedia & Exhibitions: The primary organizer of the India International Travel Mart [1.1.1, 1.1.4, 1.2.3].

• India International Travel Mart (IITM): Official event portal and trade exhibition disclosures [1.1.2, 1.1.5].

Quote Section

"Tourism thrives on collaboration, and the exhibition offers stakeholders an opportunity to connect, negotiate, and build strategic partnerships that will shape travel aspirations across the tourism ecosystem," organizers stated.

Why It Matters

For travelers and industry professionals, the mart offers a centralized location to explore new destinations, access special travel deals, and understand the latest developments in travel technology and services. For the broader economy, the exhibition reinforces the importance of the tourism sector as a driver of growth, employment, and international business relations.

Key Facts at a Glance

• Event Duration: July 23–25, 2026.

• Location: Tripura Vasini White Petals, Bengaluru [1.1.3, 1.1.4].

• Scale: Over 250 exhibitors from 25+ Indian states and 8+ countries [1.1.1].

• Scope: Focused on B2B and B2C networking for leisure, MICE, adventure, and wellness tourism [1.1.1, 1.1.3, 1.1.5].

FAQ

Is the India International Travel Mart open to the public? The event caters to both B2B trade visitors and end-consumers interested in travel, providing a platform for both business networking and travel planning [1.1.3, 1.1.5, 1.2.3].

What kind of exhibitors will be present? Exhibitors include tourism boards, airlines, hotels, resorts, cruise operators, travel insurance providers, and adventure sports organizers [1.1.1, 1.1.3, 1.1.4].

How can professionals benefit from attending? The mart allows professionals to generate sales leads, establish contacts with partners and suppliers, and gain market intelligence on current travel trends [1.1.4, 1.1.5, 1.2.5].

Source: Sphere Travelmedia, United News of India, 10Times