Beyond Cooks And Drivers, Lifestyle Managers Become Household CEOs For India’s Wealthy Families

Rise Of Lifestyle Managers

Lifestyle managers are becoming a sought-after service among India’s ultra-rich. Agencies such as Pinch, based in Gurugram, provide personalised household and lifestyle management services. Clients expect the same level of comfort and convenience at home as they do in luxury hotels, and lifestyle managers ensure everything runs smoothly behind the scenes.

What They Do

These professionals manage household staff, vendors, repairs, inventories, and guest arrangements, while also overseeing festivals, rituals, and emergencies. Their role is not limited to logistics, they often make decisions on behalf of families, ensuring discretion and efficiency.

Professional Backgrounds

Lifestyle managers typically come from hospitality, luxury hotels, or service industries, bringing organisational skills and cultural sensitivity. Some are trained to handle high-pressure situations, making them indispensable for families with multiple properties, frequent travel, and complex household needs.

Organised Industry

The profession is now an organised industry, with agencies offering structured services and trained personnel. Families view lifestyle managers as strategic investments, outsourcing household management to save time and reduce stress.

Lifestyle Management Highlights

• Lifestyle managers act as CEOs of households
• Provide hotel-like seamless experiences at home
• Handle staff, logistics, property maintenance, and emergencies
• Often from hospitality and luxury service backgrounds
• Industry now organised with agencies like Pinch offering services

Source: ThePrint