CMOs Double Down on GenAI: $10M+ Annual Investments Planned Through 2028

Unknown Apr 02, 2026 900 Views

Chief Marketing Officers (CMOs) are ramping up their commitment to Generative AI, with 71% planning to invest over $10 million annually in GenAI initiatives for the next three years, according to a new Boston Consulting Group (BCG) report. This marks a significant jump from 57% last year, highlig...