Eicher Motors Doubles Down on Marketing to Fuel Growth Eicher Motors, the parent company of Royal Enfield, has annou

Eicher Motors, the parent company of Royal Enfield, has announced its commitment to maintaining elevated marketing expenses as part of its growth-focused strategy. This decision comes after the company reported a 17.5% increase in Q3 FY25 net profit to ₹1,170.5 crore. The move represents a significant shift from the company's previous margin-centric approach, aiming to boost sales and market share. Analysts view this strategy positively, with some raising target prices for Eicher's stock. The company's renewed focus on growth through increased marketing efforts is expected to strengthen its position in the competitive motorcycle and commercial vehicle segments.

Sources: NDTV Profit, Moneycontrol, CNBC-TV18