From Mumbai to Magic: Mastercard and EVA Live Orchestrate a Nationwide Music Revolution

Unknown Apr 02, 2026 900 Views

Mastercard collaborated with leading live entertainment firm EVA Live to launch a record-breaking series of over 20 energetic live performances in India that will create memories to cherish for music lovers and Mastercard cardholders alike. The October to December 2025 historic endeavor is Mastercard's foray into sponsorship of performing arts in South Asia and is designed to further engage with consumers through the medium of music.

Key Highlights

Over 20 Live Shows Throughout The Nation: Live concert tour will tour top Indian cities beginning October 30 in Mumbai with headlining performance by global icon Enrique Iglesias—his first Indian show in 13 years.

Star-Studded Roster: World-renowned artists such as AR Rahman and DJ Tiësto will be featured in the roster, giving a representative and vibrant musical experience to all types of fans.

Exclusive Cardholder Benefits:

Early bird ticket availability during the presale period.
A 10% discount on tickets following presale.
Custom experiences, including artist meet-and-greets and VIP lounge experiences.
Access of "Priceless Experiences" via www.priceless.com/music.

Participating Online: The promotion is available to all Mastercard-branded cardholders—credit, debit, and prepaid—throughout India, Sri Lanka, Bangladesh, and even foreign tourists traveling to India for events.

Strategic Vision: Mastercard leadership highlights that such a partnership falls within a larger strategy to engage consumers above payments, leveraging global entertainment partnerships like the GRAMMYs and BRIT Awards.

Elevating the Live Music Scene: EVA Live’s founder, Deepak Chaudhary, highlights that this partnership will elevate India’s live music experience and strengthen fan engagement nationwide.

How to Join:

Tickets and offers are available on www.priceless.com/music. Card members may purchase a Mastercard on specials.priceless.com.

Source: CNBC TV18

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