Ghazal Alagh Unveils Luminéve: A Night-First Skincare Brand Rooted in “Skin Sleep” Science

A new chapter in clean beauty innovation  
Ghazal Alagh, the visionary behind Mamaearth, has introduced her latest venture—Luminéve—a skincare brand that prioritizes nighttime repair and emotional wellness. Unlike conventional day-focused regimens, Luminéve is designed to work with the body’s circadian rhythm, when skin regeneration peaks. The brand’s launch at NykaaLand positions it within India’s growing clean and mindful beauty segment.

Luminéve’s aesthetic draws inspiration from moonlight and midnight tones, reflecting its calming, mood-driven philosophy. The brand aims to empower users to embrace rest as a vital part of self-care.

Key highlights:

• Luminéve is centered on “skin sleep,” a concept that aligns skincare with nighttime recovery  
• The brand was launched in collaboration with NykaaLand, enhancing its premium positioning  
• Ghazal Alagh emphasizes emotional storytelling and wellness in product design  
• The launch taps into rising consumer interest in clean, science-backed beauty solutions  
• Luminéve’s debut includes a curated range of night-focused skincare products  

Looking ahead  
With Luminéve, Alagh continues to innovate in the beauty space, blending science, storytelling, and self-care to create a brand that resonates with modern consumers.

Sources: Exchange4Media, Business Review Live, Startupro.in